![]() How to optimize images for faster page loading speeds For all online businesses, positive user experience is essential for a surviving and thriving business. Visitors are more likely to remain on pages and websites that load quickly and they are able to navigate what they need to find to do in the first place.īetter user experience is achieved by executing best practices including structuring your web page correctly and by optimizing the images, so they load faster and display better. When a website loads fast and functions appropriately its overall user-experience is elevated for visitors surveying that site. When websites accelerate their page loading times, they are inadvertently improving their SERP ranking - as search engines are presenting the faster loading and more relevant websites to their users and thus promoting a positive user experience. ![]() When images are optimized for performance, you are speeding up page load times, where Google’s algorithm gives preference to those websites that load quicker and penalizes those that take ages to load, a vital cog of SEO/SEM marketing. Google has frequently alluded that page speed is a ranking factor in their ranking algorithms. Not only human visitors but also search engine crawlers like Google adore fast loading websites. Hence, images optimized explicitly for the web follow best practices that can display images on varying screen sizes or different browsers. A website’s desired functions load properly to serve a specific feature on that web page. Lighter sites perform well as compared to image-heavy websites as they utilize less time to load all the page assets. Additionally, optimized images improve the speed of loading pictures on web pages, even with slower internet connections like on mobile devices.Īn example of low page speed 3. Extracting images from servers might not be an issue for the sites hosted on a server with abundant disk space and bandwidth capabilities, however, it will increase your hosting expenses.īy optimizing images, website owners can reduce both the bandwidth and disk space that is required to display those images. Heavy images fill up more disk space of a web server and extracting them from the server to display on a browser commands more bandwidth. Let’s examine four reasons why optimizing your image-heavy website is critical. Optimizing images for the web has many advantages that, sadly, are overlooked by the majority of web owners and developers. How do websites display stellar quality images while reducing their sizes and still not suffer a loss in quality? Below are actionable steps that website owners, SEO experts, bloggers, and online eCommerce shops can utilize to increase page speed.
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